The keys to offshore Express success is undoubtedly the effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and airlines for major customers, and advertising for more individual customers. Hence our key success factors include the following:

1. Excellence in fulfilling the promise: We  offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip.

2. Timely response to customers' requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including airlines, hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.

3. Solid and fruitful strategic alliances: Considering the nature of our services and our relative infancy on the market, we realize the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including hotels, lodges, and airlines, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.

4. Marketing know-how: As a relatively new company on the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.Offshore Express intends to provide individual and group travel to leisure clients. Services and products provided by offshore Express will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and making reservations for airlines, hotels amongst other related services. Offshore Express seeks to differentiate itself as the premier adventure travel company in the greater coastal area.As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.

Company Ownership
Offshore Express is a Private Limited company incorporated at the Registrar of Companies in October, 2009, through the foresight and vision of Ms. Gladys Mumbi. It is a 100% wholly owned Kenyan firm.

Company Locations and Facilities
At present the company offices are located at multiple solutions building,Tangana Road next to corner garage.